Content is created with SEO best practices top of mind while still providing value to the user and avoiding unnatural keyword rankings.
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project. Define client information & business goals along with all required information to properly complete discovery process.
Produce suggestions for improving site performance based on user experience and navigation. Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.
Define SEO competitors based on keyword research and determine areas of opportunity and risk.
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Monthly Performance Report: Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Review: Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Our Approach to SEO
An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
36% of google users will click on the first result.
Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.
Monthly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.
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